Unlocking the wonders of smell

Our sense of smell has the power to evoke long-forgotten memories, bring food to life, calm us down and enrich our lives.

We create smell technologies that can be used across a range of innovative contexts. From leading healthcare research to artistic and immersive experiences, our products offer a total digital command over scent and smell.

Helping curate a breadth of experiences, you’re in control with our digital smell solutions.


Emanuela at the 2021 Focus Live Festival, Milan

In November, our CEO and co-founder Emanuela Maggioni was at the Leonardo da Vinci National Museum of Science and Technology, Milan, presenting on OW and olfactory innovation as part of the festival’s series of conferences, workshops and interactive installations. Alongside Emanuela’s talk for the festival’s curators – the leading Italian scientific-monthly Focus – the magazine also caught up with her for a chat, a snippet of which is available to watch on both Facebook and Instagram.

SmellHealth: new grant tackles loss of smell & its impact

OW were the recipient of the European Research Council’s 2020 Proof-of-Concept award, for our SmellHealth project. Anosmia – the loss of smell – can have a big impact on quality of life, affecting everything from personal safety to the enjoyment of food and personal hygiene. We are excited to put the ERC funding into our commitment to design and develop highly accurate, efficient and affordable smell-delivery technology for health and wellbeing.

The multisensory experience Fly wins a Lumiere Award 2020

Our multisensory work on the VR ‘FLY’ experience helped win the project the 2020 Lumiere Award for Best VR Edutainment, in recognition of an outstanding international achievement in the creation of immersive storytelling. Our team was responsible for the experience’s use of smell – a groundbreaking approach celebrated in the virtual award ceremony in Stereopsia.

OW with TreeVR at the World Government Summit in Dubai

OW CEO and co-founder Emanuela Maggioni was invited to join the World Government Summit in Dubai in the United Arab Emirates in February 2019. Emanuela was demonstrating our digital smell delivery technology as part of the Tree VR multisensory experience created by New Reality Co. The experience transforms the user into a rainforest tree where the user’s arms are branches and the body the trunk. The user will experience the tree’s growth from a seedling into its fullest form and witness its fate firsthand.